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PRESS RELEASE -- SATURDAY 11TH AUGUST 2012 ANNOUNCEMENT BLOOMSBURYS UAE, AUGUST 2012 For Immediate Release FOOD FOR A CAUSE BLOOMSBURYS TO DONATE PROCEEDS FOR EVERY GOLDEN PHOENIX SOLD TO THE WORLD FOOD PROGAMME DUBAI, UAE: - Bloomsburys announces partnership tie up with the World Food Programme (WFP) for the donation of proceeds of "The Golden Phoenix" known to be the world's most expensive cupcake.